Privacy Policy
Last Updated: January 2026
Shepton Mallet Tourist Information Centre ("we," "us," "our," or "Company") operates the website sheptonmallet-touristinfocentre.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including all associated content, functionality, and services offered.
Please read this Privacy Policy carefully. By accessing and using this Site, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect information about you in various ways, including:
- Personal Information: When you voluntarily submit information through contact forms, sign-up pages, or other interactive features, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URL, pages visited, and the time and date of your visit.
- Cookies and Similar Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behaviour and preferences.
- Usage Data: We collect information about how you interact with the Site, including links clicked, pages viewed, content downloaded, and time spent on each page.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Site and our services;
- To conduct analytics and track the performance of affiliate links and marketing campaigns;
- To personalise your experience and deliver targeted content;
- To communicate with you regarding inquiries, updates, and promotional offers;
- To comply with legal obligations and enforce our Terms of Service;
- To detect, prevent, and address fraud, security issues, and technical problems;
- To monitor affiliate conversions and calculate commission payments.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for the Site to function properly (e.g., security, session management).
- Analytics Cookies: Allow us to understand how visitors use the Site and measure performance.
- Affiliate Tracking Cookies: Enable us to track referrals to casino and betting partners and measure campaign effectiveness.
- Preference Cookies: Remember your settings and preferences for future visits.
- Marketing Cookies: Used to deliver personalised advertising and retargeting.
Most browsers allow you to refuse cookies or alert you when a cookie is being sent. You can manage cookie preferences through your browser settings or by clicking the cookie consent banner on the Site. Please note that disabling certain cookies may affect the functionality of the Site.
Third-Party Links
Our Site contains links to external websites, including casino and betting platforms that are not on the GamStop self-exclusion scheme. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly recommend reviewing the privacy policies and terms of service of any external site before providing your personal information or engaging in any transactions.
Third-party operators control their own data collection and processing practices independently of our Site. Any information you provide directly to a linked casino or betting site is subject to their respective privacy policies, not this one.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and UK Data Protection Act 2018, you have the following rights:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You have the right to receive your data in a portable format.
- Right to Object: You can object to certain types of processing, including marketing communications.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 30 days (or as required by law).
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Personal information submitted through contact forms is retained for 12 months or until you request deletion.
- Analytics and usage data is retained for up to 26 months.
- Affiliate tracking data is retained for 90 days to process commissions and prevent fraud.
- Cookies are retained according to their type and purpose (see Cookie Policy above).
We implement appropriate security measures to protect your data from unauthorised access, alteration, disclosure, or destruction.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@sheptonmallet-touristinfocentre.co.uk
We endeavour to respond to all privacy inquiries within 10 business days.
This Privacy Policy may be updated from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page with a revised "Last Updated" date. Your continued use of the Site following such changes constitutes your acceptance of the updated Privacy Policy.